About Giorgi Bros. Furniture Showroom

Continuously family owned and operated since 1933, Giorgi Bros. has been serving the Greater Bay Area and the Western United States with honest values and personal service on hundreds of famous furniture brand names. Giorgi Bros. is a full-service furniture showroom, also providing interior design, reupholstery, floor coverings, carpeting and window treatments.


Our generations of experience and cherished generations of customers have put us in the position to sell between 40% and 60% off retail pricing. Our service and pricing has made new and repeat customers comfortable for over 80 years knowing there is no haggle and that they are getting the best price first.


Our History


The Giorgi family’s history as merchants on Baden Avenue in South San Francisco began in 1899 when Augusto Giorgi arrived from Lucca, Italy. Augusto opened several businesses including a livery stable, a bar, a mortuary, and a grocery store. Augusto's sons, Alfred and Guido, grew up interested in electronics, and set up speakers on the tallest building in South San Francisco, from which they would announce the news and local store sales.


In 1933, Alfred and Guido converted their father’s grocery store into Giorgi Bros, which carried appliances and serviced radios. During WWII, the brothers closed the business and went to work at Bethlehem Steel. After the war, Guido Giorgi reopened the business and began carrying home furnishings. By the 1950s the business grew from appliances and repair to a full-service furniture store. In the 1960s, Guido’s son, Robert, took over the business and expanded the 10,000 square foot space, to three buildings totaling over 70,000 square feet.


In 2001, a new furniture showroom was built on a parcel of land directly across the street from the original storefront, consolidating all buildings under one roof. While Robert still remains at the store, his children Steve, Tom, and Alisa became the third generation of Giorgi's in the furniture business.


Giorgi Family Giorgi Saloon Giorgi Bros Radio Service Giorgi Bros Post WWII Giorgi Bros 1936 Giorgi Interior 1960 Showroom Construction Birds Eye Giorgi 2010